5段階のコピーマインド

Pocket

景虎です<(_ _)>

今回は、

コピーライティングのお話です

コピーライティングには

5段階のステップがあります。

 

1、文章術、会話術

2、人を動かす宣伝広告スキル

3、セールスマンシップ

4、価値の創造

5、意味の創造

 

です(ー_ー)!!

 

では今回も

一つずつ解説していきます。

1文章術、会話術

基本的な部分ですね(^^♪

人と会話をする時、

交渉をする時、必要なスキルです。

 

ここでポイント(ー_ー)!!

相手に伝わりやすい

【構成】にすること。

 

では、どういう構成が良いのか・・・

 

まずは、全体像が伝わるように(^_-)-☆

それから、各パーツごとの詳細の説明。

 

この順番でやりましょう\(^o^)/

 

そう、

この記事もそうなっています(^^♪

 

こうすると、伝わりやすいからです(*^^)v

 

逆にこれをやらないと、全体像がぼやけて

伝わりにくくなってしまいます( ノД`)シクシク…

 

2、人を動かす広告宣伝スキル

これは、テレビCMや映画の告知と同じです。

沢山の人に知ってもらう、認知してもらう

 

これが目的です(ー_ー)!!

 

ただし、

これは、すぐに人が動いてくれるものではありません。

 

テレビCMを観て、

「欲しい!」と思っても

すぐには買いに行けない!

 

ということです。

 

それでも、毎日毎日

宣伝を流し続けることで、

認知度は上がります。

 

個人レベルでも、

SNSやブログサークル、

ブログランキングなどを利用して、

 

人の目に触れさせることを意識しましょう。

 

3、セールスマンシップ

DRM(ダイレクト レスポンス マーケティング)

これは、その場で購入することが出来る

という広告宣伝のやりかたです。

 

これは、セールスレターを読み進めていってもらって

しっかりと興味付けが出来た状態で、

最後に決済ボタンが付いている。

 

というセールス手法です(ー_ー)!!

 

一枚のページで、

セールスから決済まで完了するというのが

特徴です。

 

あなたも、見たことがあると思います。

 

テレビショッピングもそうですね(^_-)-☆

メリットを伝えて、

特典を付けて、

割引をして、

(今から10分だけ)

お申し込みはこちら!!

 

こういう流れになってますよね(^^♪

 

メルマガの場合は、

何通かに分けてこれを行います。

 

4、価値の創造

お客様が気づいていない価値を提供する。

ということなんですが、

 

例えば、スマホ。

電話やメール、ゲーム

ネット検索や買い物・・・だと思うのですが、

 

 

実は、動画が簡単に撮影出来て、

編集出来て、音楽も付けられて、テロップを入れて

 

youtubeに短時間でアップ出来るんです!

 

ということを教えてあげるということですね(^^♪

 

今まで電話やメール・・・

という使い方しかしてこなかった人に対して、

 

動画も撮れるんですよ!

という価値を与えるということですね。

 

これをネットビジネスに置き換えると、

動画を撮影するのには、

 

新たにビデオカメラを買って・・

と思い込んでいた人に対し

 

いえいえ、スマホで出来ますよ(^^♪

 

これが4段階目の

価値の創造です(ー_ー)!!

 

5、意味の創造

これは、価値の創造より

一歩深いと考えてください(ー_ー)!!

 

これまでは、

商品の魅力を伝える

ということがメインだったのですが、

 

この意味の創造は

お客様がメインになります!

 

簡単に言うと

お客様が欲しいものを提供する

ということです。

 

 

スマホを持っていて、

別に今のものでいいんですが、

 

新商品が出たら欲しくなる。

 

よくありがちですよね(笑)

 

しかし、例え新商品でも

全てがヒット商品になるわけではありません。

 

 

リサーチをして、

お客様が欲している機能が付いているから

 

ヒットするわけです。

 

今、スマホを使っているユーザーが

どんなことで悩んでいるのか・・

 

機能はたくさん付いていますが

果たして、全部必要なのか??

 

 

要らない機能は削除して、

シンプルにして、動作を早くする!

 

電池持ちが悪いのが難点であれば、

それをカバーする商品にするなど。

 

本当にお客様が必要としている物を

提案するということです(ー_ー)!!

 

お客様のことを

家族や恋人のように想って接していけば

 

分かりやすいと思います(^_-)-☆

 

本当に欲しいものを提案できる人のところには

沢山人が集まってきます(^^♪

 

お客様に喜んでいただけるものだけを

提案するというのが

意味の創造です(^^♪

 

この5段階を意識して、

文章を書いてみてください\(^o^)/

 

 

【ワタクシが伝えきれない内容がここにあります(^^♪】

↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ 

プロダクトローンチホームスタディー講座

 

 

ありがとうございました<(_ _)>

 

animated_favicon1このランディングページが簡単に作れます(^^♪

あなたも無料でお試しどうぞ(*^^)v

↓ ↓ ↓ ↓ ↓ ↓ ↓

景虎からの贈り物(^_-)-☆

music-back037.jpgヘッダー

 

 

応援クリックお願いします<(_ _)>

↓ ↓ ↓ ↓ ↓ ↓

 

ブログランキング・にほんブログ村へ

 

 

景虎メルマガ

どうせやるなら10倍稼ぐ!

(ここで書いてないことを書いてます(*^^)v)

↓   ↓   ↓   ↓   ↓ 

thNU72R8L8

 

 

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