読まない、信じない、行動しない~その1~

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thNU72R8L8
景虎です<(_ _)>

 

さて今回から、読者心理

読まない、信じない、行動しない

3つの壁を越える方法について解説していきます(ー_ー)!!

 

読まない壁を越える方法

お客様が購入をするまでには、

3つの心理的な壁があります(ー_ー)!!

 

まず第一の壁

読まないの壁

お客様は、あなたが一生懸命書いた文章を

100%読んでくれません。

 

あなたの家にDMが届いていても、

最初から最後まで、目を通しますか?

 

 

メールボックスに届く広告。

全て隅から隅まで読んでいますか??

 

・・・同じことが起こります。

 

 

これを読んでもらえるようにしないといけませんね( ̄▽ ̄;)

 

まず、勘違いしがちなのが、

文章を書くときに

「読んでもらえる」と思って書いていること。

 

「読んでもらえない」ものであるという認識を

しておきましょう(^^;

 

では、具体的な方法です(ー_ー)!!

 

1、件名、見出しを強力にする。

まず、ここで決まります(ー_ー)!!

一番こだわらなければいけません。

 

ちなみに、yahooニュースのタイトルは、

全て13文字以内になっています。

 

 

これには、ちゃんと理由があって、

 

京都大学大学院によると、

人が一度に認識できる文字の数は

9~13文字なのだそうです(ー_ー)!!

 

この13文字以内に

1、新しさ(新登場、紹介しますなど)

2、好奇心(え?なになに?と思わせる)

3、メリット(特になる情報を入れる)

4、具体性(頭の中にイメージが浮かぶ表現)

「数字を入れる」※数字は奇数のほうが印象に残ります。

「時間や場所、擬音を使う」

5、簡単、早い、手軽(人は楽をしたい生き物です)

6、ポジティブ表現(あなたの印象が良くなります)

「マイナスの言葉を使わない」

この6つの要素を入れていきます。

 

 

 

2、お客様が使っている言葉を使う。

お客様が普段使っている

話し言葉を使うと、

受け入れられやすくなります。

 

そして、話しかけるように書いていきます。

 

これは、お客様に考えてもらうという目的があります。

問いかけをするというのも効果的です。

 

ご理解いただけましたか?

 

こういう一文が入ると随分違いますよ\(^o^)/

 

3、「あなた」 「名前」 を入れる。

メルマガを配信する際には

配信スタンドの機能にありますから、

 

簡単に出来ますので、ご安心ください(^^♪

 

ブログの場合は、

「あなた」という表現にしてください。

 

間違っても「みなさん」と書いてはいけません(ー_ー)!!

その他大勢にしてはいけません!

 

 

たった一人の人に向けて書くのです(^_-)-☆

 

このターゲットのイメージ増のことを

コピーライティングやマーケティングの世界で

ペルソナ

と言います(ー_ー)!!

 

友達や、恋人に向けてのメールに

「みなさん」という表現はしないはずです(^^♪

 

何度も言いますが、

たった一人に向けて書くのです。

 

全ては、お客様の悩みを解決するためです(ー_ー)!!

 

お客様の悩みを解決して、

対価としてお金をもらうのです。

 

これが基本中の基本ですから、

しっかりと意識してください。

 

では次回、

信じないの壁を越える方法

お会いしましょう\(^o^)/

 

【ワタクシが伝えきれない内容がここにあります(^^♪】

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プロダクトローンチ、マスター講座

 

 

ありがとうございました<(_ _)>

 

animated_favicon1このランディングページが簡単に作れます(^^♪

あなたも無料でお試しどうぞ(*^^)v

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景虎からの贈り物(^_-)-☆

music-back037.jpgヘッダー

 

 

応援クリックお願いします<(_ _)>

↓ ↓ ↓ ↓ ↓ ↓

 

ブログランキング・にほんブログ村へ

 

 

 

 

 

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